SciELO - Scientific Electronic Library Online

 
vol.21 issue1Association between X-ray evidence of cardiomegalia and clinical manifestationsLead and cadmium in the blood and their relation to the nutritional status of children in Santo Amaro, Bahia, Brazil author indexsubject indexarticles search
Home Page  

Revista de Saúde Pública

Print version ISSN 0034-8910

Abstract

NAVEILLAN F., Pedro; CORNEJO A., Edith; LOPEZ B., Ilse  and  SAINT-JEAN, Heliette. Television and drinking-alcoholic and nonalcoholic. Rev. Saúde Pública [online]. 1987, vol.21, n.1, pp. 37-43. ISSN 0034-8910.  http://dx.doi.org/10.1590/S0034-89101987000100006.

In view of the educational impact of television, the frequency and characteristics of T.V. events associated both with alcoholic and non-alcoholic beverages were studied, according to Garlington's technique. The events in all the programs from 8 p.m. to 12 midnight, Monday through Friday, were registered by volunteers from an area of low socioeconomic status, in probabilisticably selected half an hour periods during a normal week. On the average the channels transmit an alcohol-related event every 24'19", and one non-alcoholic beverage associated event every 37'30". Alcohol drinking appears more often ofter 9:30 p.m. Of the total number of events, 60.7% are related to alcohol, 61.1% of these being advertisements. They take place mainly in the home or in a friendly atmosphere, under the guise of plays; non-alcoholic beverages were shown at sporting contexts, associated with friendship, and in drinking scenes.

Keywords : Alcoholic beverages; Alcoholism [prevention and control]; Beverages; Television; Health education.

        · abstract in Spanish     · text in Spanish     · pdf in Spanish