Abstract

NAVEILLAN F., Pedro; CORNEJO A., Edith; LOPEZ B., Ilse  and  SAINT-JEAN, Heliette. Television and drinking-alcoholic and nonalcoholic. Rev. Saúde Pública [online]. 1987, vol.21, n.1, pp. 37-43. ISSN 0034-8910.  http://dx.doi.org/10.1590/S0034-89101987000100006.

In view of the educational impact of television, the frequency and characteristics of T.V. events associated both with alcoholic and non-alcoholic beverages were studied, according to Garlington's technique. The events in all the programs from 8 p.m. to 12 midnight, Monday through Friday, were registered by volunteers from an area of low socioeconomic status, in probabilisticably selected half an hour periods during a normal week. On the average the channels transmit an alcohol-related event every 24'19", and one non-alcoholic beverage associated event every 37'30". Alcohol drinking appears more often ofter 9:30 p.m. Of the total number of events, 60.7% are related to alcohol, 61.1% of these being advertisements. They take place mainly in the home or in a friendly atmosphere, under the guise of plays; non-alcoholic beverages were shown at sporting contexts, associated with friendship, and in drinking scenes.

Keywords : Alcoholic beverages; Alcoholism [prevention and control]; Beverages; Television; Health education.