Abstract

ALMEIDA, Sebastião de Sousa; NASCIMENTO, Paula Carolina BD  and  QUAIOTI, Teresa Cristina Bolzan. Amount and quality of food advertisement on Brazilian television. Rev. Saúde Pública [online]. 2002, vol.36, n.3, pp. 353-355. ISSN 0034-8910.  http://dx.doi.org/10.1590/S0034-89102002000300016.

The main objective of the study was to analyze the amount and quality of food advertisement on Brazilian television in three different times of the day. The results showed that food products, when compared to other products, were the most frequently advertised, regardless of the time of the day in a given week analyzed. Television promotes food predominantly high in fat and/or sugar and salt. The large number of high fat and/or sugar and salt products advertised can contribute to changing food habits of children and teenagers, and increasing the incidence of obesity in the population.

Keywords : Food habits; Television; Food promotion; Advertisement; Food consumption; Food quality; Diet; Obesity; Brazil.