Abstract

URIBE RIVERA, Francisco Javier. Situational management (in health) and communicative organization. Cad. Saúde Pública [online]. 1996, vol.12, n.3, pp. 357-372. ISSN 0102-311X.  http://dx.doi.org/10.1590/S0102-311X1996000300009.

In this paper, the organizational theory of situational planning is used to establish a decentralized management model for complex health units. Because of cultural limitations imposed on a perspective of change and rationalization, considerations are made in relation to a given form of dealing with culture, keeping in mind the feasibility of the management model. A particular type of communicative management emerges as a general need revealed by the analysis of the object at issue: the management of professional organizations.

Keywords : Situational Management; Communication and Management; Decentralization; Health Planning.