Revista Española de Salud Pública
Print version ISSN 1135-5727
ELDER, John; CORTES BLANCO, Manuel and SARRIA SANTAMERA, Antonio. Tobacco advertising in the context of tobacco control legislation and tobacco industry strategy in Spain. Rev. Esp. Salud Publica [online]. 2000, vol.74, n.5-6, pp. 00-00. ISSN 1135-5727. http://dx.doi.org/10.1590/S1135-57272000000500006.
Publicity is legally regulated in Spain, in order to avoid its misuse. Tobacco publicity is also under those regulation, having had the companies operating in this sector to adapt themselves through new strategies. In this work, the legal restrictions existing in Spain regarding publicity are analyzed, together with some of the strategies developed by tobacco companies in order to elude them. In this sense, and despite of the existing legal framework, it should be noticed that tobacco companies are cleverly taking advantage of the existence of legal loopholes in tobacco publicity to promote their products.
Keywords : Publicity; Tobacco; Public Policy; Regulation.