Abstract

BAHIA, Ligia et al. The market of health plans and insurances in Brazil: an exploratory approach to the stratification of demands based on the 2003 PNAD. Ciênc. saúde coletiva [online]. 2006, vol.11, n.4, pp. 951-965. ISSN 1413-8123.  http://dx.doi.org/10.1590/S1413-81232006000400017.

Several studies based on the 1998 PNAD Health Supplement data have shown significant differences in socioeconomic standards, access to and use of health services among population segments covered or not by health plans. Seeking to improve our knowledge on the structure and dynamics of the market of health plans and insurances in Brazil, we sought first to identify and then to highlight the different demands. To this effect, we conceived a typology of health plans on the basis of the institutional origin of the demands and on the relation between insurance and health plan holders and their dependents for three major categories: private employer plans, public employer plans and individual plans. Age, socioeconomic patterns and health conditions vary according to different health plan profiles, suggesting distinct patterns of demands, markedly between private employer and individual plans.

Keywords : Private health plans; Insurance health plans; Demand segmentation; Health plan typology.