SciELO - Scientific Electronic Library Online

vol.16 suppl.1The Brazilian Sanitary Reform's influence in the construction of a national bioethicsEducation: new frontier of bioethics author indexsubject indexarticles search
Home Page  

Services on Demand




Related links

  • Have no similar articlesSimilars in SciELO


Ciência & Saúde Coletiva

On-line version ISSN 1678-4561Print version ISSN 1413-8123


PINHEIRO, Malone Santos; BRITO, Ana Maria Guedes de; JERALDO, Verônica de Lourdes Sierpe  and  PINHEIRO, Kariny Souza. Ethical issues in a market dispute between clinical laboratories and a health plan: case report. Ciênc. saúde coletiva [online]. 2011, vol.16, suppl.1, pp.731-734. ISSN 1678-4561.

In Brazil the private health plans appear as an alternative to the public health assistance. This segment suffered great intensification in the seventies and eighties, culminating in the entry of large insurance company in the scenario of supplementary medicine. Quickly, the service providers associated with these insurance companies, consolidating them in the market and triggering a relationship of dependency. This article analyzed, in the form of a case report, a marketing dispute between clinical laboratories and a health plan, emphasizing the moral and ethical aspects involved in this episode.

Keywords : Marketing dispute; Clinical laboratories; Private health plans; Ethical aspects.

        · abstract in Portuguese     · text in Portuguese     · Portuguese ( pdf )